Resume

Core Expertise

Strategic Design

  • Brand Systems
  • Experience Design
  • Service Design

Digital Leadership

  • Managing Integrated Teams
  • Digital Strategy
  • Entrepreneurship

Creative Technology

  • AI Implementation
  • Emerging Tech
  • UI/UX Development

Impact Innovation

  • Behaviour Change
  • Social Campaigns
  • Rural Communication

Experience

Jan 2017 - present
Siriti

CoFounder

A communication and design agency that partners with commercial brands to help them have a more meaningful role in our lives and with non-profits to present their purpose and impact better.
March 2020 - present
Dharmalife

VP - Innovation & Creative Technologist

Dharmalife is a social impact organisation that is focused on inclusive progress powered by a network of 20,000+ rural women entrepreneurs who have reached more than 23 million beneficiaries in 50,000+ villages across 14 states of India.
Sep 2020 - Present
Dharmalife Labs

Founding Team Member

DL Labs is a rural innovation lab that is a collaboration between Dharmalife, the Wheeler Institute for Business and Development at the London Business School, and Accenture).
Sep 2013 - Jan 2017
McCann Health

Business Director - Digital

Set up and led the digital business and strategy for McCann Health India as an intrapreneur, leading a team of 50 across the Mumbai and Delhi offices for clients like Coke, Nestle, Tetra Pak, Horlicks, OMRON, Heinz etc. Awards: CLIOS Healthcare, Effies India
May 2011 - Sep 2013
whyIT Solutions

Founder & Director

Delivered comprehensive Web Solutions to a wide range of organisations, spanning Digital Marketing, Web Design & Development, Performance Marketing and SEO, as an outsourced Web and Marketing Team.
Oct 2009 - May 2011
Oracle Financial Services Software Limited, Mumbai

Associate Consultant

Education

2018 - 2020
Hyperisland (Teesside University, UK)

Master of Arts - MA, Digital Management

A program focused on learning how to drive change by taking a fresh approach to problem-solving, design thinking, innovation, business transformation and leadership.
2005 - 2009
Mumbai University

B.E., Information Technology

Awards & Achievements

2024

Created a global symbol for equity, for Dasra, inspired by the equal sign.

2022

Ranked 32 in the Top Digital & Specialist Agencies globally (only Indian agency)

2020 & 2021

In the top 10 creative agencies at Effies India, cumulatively winning 1 Gold, 3 Silver & 5 Bronze

2019

Included in the 40under40 of India’s most disruptive minds in advertising and marketing

2018 & 2019

Silver at Campaign Agency of The Year - Boutique Creative Agency (no gold awarded)