Diwali Experience for Chalo
The Diwali activation for Chalo’s app let people know how far their bus is from
their stop, created unprecedent buzz for the client as a ‘phygital’ idea. The idea was to light up an actual bus stop, a couple of minutes before a bus arrives to it, mimicking the apps tracking feature.
This was done in Bhopal and the buzz that such an idea created helped the brand gain local PR, grew brand awareness and infused a new level of energy amongst the local sales team.
Description
Chalo
A Diwali activation done in Bhopal, in line with brand campaign of #NoMoreWaiting.