Design for the BEST-Chalo Bus

Context and Challenge - With Mumbai’s daily commute defined by congestion, long hours, and limited comfort, Chalo and BEST set out to reimagine the city bus. The goal was to create a premium, app-enabled AC bus service that stood apart from traditional options — one that made urban travel modern, efficient, and enjoyable. The challenge lay in designing a bus that not only delivered comfort but also embodied a sense of freshness and reliability.

The Solution - We worked with the Chalo team and the manufacturer on creating a design that balanced functionality with identity.

• Seating & Interiors: Reclining seats, optimized layouts, and accessible pathways for smooth passenger flow.
• Comfort Details: Personal vents, USB charging points, and ergonomic finishes to enhance everyday commuting.
• Visual Identity: A bright, bold exterior palette that echoed Chalo’s dynamic brand language, while ensuring the bus was instantly recognizable on Mumbai’s streets.

The Impact - The Chalo x BEST buses have redefined commuting for thousands of Mumbaikars, providing a service where technology, comfort, and design work seamlessly together. Today, the fleet carries over 10,000 passengers daily, with expanding routes across the city — a strong testament to how thoughtful design can transform everyday urban experiences.