Brand Identity for Chalo
Originally called Zophop, we helped this one-of-a-kind public transport live-tracking company change its name to Chalo.
We then conceptualized and put together brand identity and a design system that helped to creat the brand world as it grew from 2 cities in India to 22 cities across 3 countries
Description
Chalo
A comprehensive brand manual to allow a seamless cascade of the visual language at every touchpoint as the brand travels across India.